Nikitchuk Ju.

Taras Shevchenko National University, Kyiv, Ukraine

Gastronomic tourism as part of regional tourism (for example, Khmelnitsky region)

Annotation. The article reveals the features and benefits of gastronomic tourism, types and prospects. The tendencies of intensive introduction of this tourist direction are described. The main features of Podillya cuisine are identified, in particular within Khmelnytskyi region. Business entities operating in the restaurant business that promote local traditional dishes have been studied. The growth of craft production, located in Khmelnytskyi region and can serve as destinations for gastronomic tourism, has been studied. Today, gastronomy is not only an important component of meeting physical needs during a trip, but is also a key motive for travel. Despite the rapid development of this type of tourism, it has been yet poorly studied. Due to a long history that has formed an authentic cuisine, a large number of farms, Khmelnytsky region has a sufficient number of resources that form a competitive tourism product. The development of gastronomic tourism provides an opportunity not only for tourists to learn about the culture, traditions, cuisine of the region, but also has a positive effect on the economic component of the territory. Methods used in the research process are historical, descriptive, analysis and synthesis, comparison.

Keywords: gastronomic tourism, tourism, Podillya cuisine, Khmelnytskyi region, tourist destination.

pp. 4-14

Shevchenko O., Snizhko S., Matviienko M.

Taras Shevchenko National University, Kyiv, Ukraine

Thermal comfort conditions during heat wave events in Lviv

Annotation. A meteorological phenomenon that consists of abnormally hot weather conditions, lasting several days or longer and that belongs to the atmosphere’s synoptic-scale circulation is termed a Heat Wave. Heat waves cause heat stress and have significant impacts on the wellbeing, efficiency and health of humans, and can lead to marked short-term increases in morbidity and mortality. The aim of this work is an assessment of the thermal comfort conditions in Lviv during summer heat wave events for the period 1961–2015. The assessment is based on the thermal index Physiologically Equivalent Temperature (PET). The calculation of PET is performed utilizing the RayMan model. As shown in the study, during the period of 1961–2015, 23 heat wave events were found in Lviv. Those HWs were characterized by different duration (from 6 to 14 days) and intensity (with the maximum value of cumulative Ta,MAX – 48.8°C). The obtained results suggest that the HW event of 2015 was the longest and the most strenuous HW in human-biometeorological terms in Lviv since 1961. Strong and extreme heat stress also prevailed in Lviv at 15.00 EEST during this HW event. The diurnal variation of PET values during the HW was similar to that of the air temperature with minimum values in the early morning and maximum in the afternoon (15.00 EEST). Mainly, throughout the period, days occurred on which heat stress occurred for 9 hours (9.00–18.00 EEST). The findings obtained in this study can be used in public health protection, regional and urban planning, various aspects of tourism and recreation areas, and research in climate change.

Keywords: human thermal comfort conditions, heat wave, physiologically equivalent temperature, heat stress.

pp. 15-23

Siromakha A., Arion O.

Taras Shevchenko National University, Kyiv, Ukraine

Development of apiturism in Ukraine

Annotation. This article is devoted to the analysis of the development of apiturism, which is becoming increasingly popular in Ukraine and around the world. Studies presented in foreign publications have shown that considering apiturism as a new form of green, ecological tourism, in many countries and regions it is hoped for as one that develops on the basis of sustainable development of society and promotes local traditions of beekeeping, rural development, the formation of a separate area of rural tourism. From the point of view of the already formed eco-tourism industry in the world, the idea of apiturism embodies all the best that can offer the traveler the countryside: acquaintance with the community and their culture, study of their traditions, communication with professionals who are passionate about their craft. At the beekeepers' farms they offer to collect fresh honey, create beekeeping products (decorative candles, honey drinks, sweets and desserts, bee pollen and cosmetics) or just admire the hives in the natural landscape. Among other things, the article defines the etymology of the definitions of "apiturism" and the related field of folk medicine - "apitherapy". The current situation regarding the development of apiturism in the regions of Ukraine is considered, in particular, the presence of apitherapeutic practices, which is undoubtedly a special feature of domestic apiturism. Ukraine is rich in the resources of apiturism, has a long tradition of beekeeping and a significant number of professionals in this field; is one of the largest producers and importers of honey in Europe. SWOT-analysis of apitourism activity showed that development in Ukraine is promising and will contribute to the development of regions through the support of domestic beekeeping, the formation of financial stability of rural communities and expanding the range of tourist offers in rural areas.

Keywords: apitourism, apiculture, apitherapy, rural communities, rural tourism.

pp. 24-32

Kozarez D., Dmytruk O.

Taras Shevchenko National University, Kyiv, Ukraine

Monuments of sacred architecture of Rivne region: possibilities of using in tourism

Annotation. In the article researched the features of the development of religious tourism in Rivne region, describes the geography of sacred architecture and the prospects for use in tourism in the region and Ukraine in general. The presence of sacral resources on the territory of Rivne region is investigated, the main factors of influence on the formation and development of religious tourism in the region are considered, classification and description of the main cultural and historical monuments of the Rivne region associated with this type of tourism are provided. A review of the sacred recreational and tourist resources of the Rivne region. A tourist route through the sacred sites of the Rivne region is offered. A brief description of the main sacred monuments of the region, which were included in the tourist route. The state and prospects of using monuments of sacred architecture to introduce and form of tourist routes of religious and cultural-cognitive purpose are outlined. The study of the potential of the sacred architecture of the region was carried out for the needs of tourism, as well as highlighting the possibilities of using the sacred heritage in the tourist route. The main material and conclusions of this study can be used to analyze the tourism potential of the region and Ukraine as a whole.

Keywords: religious tourism, sacred recreational and tourist resources, religious centers, sacred objects, tourist route, Rivne region.

pp. 33-41

Uliganets S. , Bol D.

Taras Shevchenko National University, Kyiv

Branding of the city in the promotion of urban tourism in Kamianets-Podilskyi

Annotation. The article considers the impact of the territorial brand presence and branding on the development and promotion of urban tourism in Kamianets-Podilskyi. The publication also analyzes the current state of the city's brand and the level of its recognition by city residents, as well as potential tourists. It also reflects the search for the main ways to form an effective brand of the city, which will work as the main tool for promoting urban tourism and creating a positive tourist image of the city.

Keywords: urban tourism, city image, city brand, territorial branding, rebranding

pp. 42-50

Petrovskyi I., Marymorych A, Uliganets S.

Taras Shevchenko National University, Kyiv, Ukraine

Application by enterprises of the tourist and recreational complex of innovations for overcoming the negative phenomena caused by the pandemic of coronavirus disease COVID-19

Annotation. The tourist and recreational complex suffered almost the greatest losses due to the consequences of the COVID-19 pandemic. To overcome these consequences and revive the tourism and recreation sector, it is necessary to take a set of measures, including innovative ones, that will be able to ensure the further functioning of these sectors of the economy. A significant proportion of Ukrainian tourism companies have not been able to withstand the restrictions imposed to prevent the spread of COVID-19, which has led to the closure of many businesses. The study of innovative foreign experience and its implementation in the Ukrainian tourism and recreation business can be an important lever for further development of tourism and recreation in Ukraine. This article analyzes the world's innovative products used by tourism and recreation companies in different countries to overcome the negative effects caused by the COVID-19 pandemic. Most of them are quite effective for the development of the industry in modern conditions.

Keywords: tourist and recreational complex, innovations, tourism, hotels, effects of the COVID-19 pandemic.

pp. 51-58

Nakaznenko A., Savchenko O.

Changes in the thermal regime of Poltava region in the conditions of climate change Municipal institution "Shishak’s regional scientific boarding lyceum of Poltava Regional Council", Shishaki, Ukraine

Annotation. In Poltava region, as well as in Ukraine and the world, in recent years there have been significant climatic changes, which are primarily manifested in changes in the parameters of the thermal regime of the territory. Nowadays climate change has negative consequences and risks that will only worsen in the future. This fact determines the relevance of research, because the forecast of future climate variability and risk evaluation are possible only under conditions of detailed analysis of major meteorological indicators done for a long period of time. The publications deals with the characteristics of the features of temperature regime of Poltava region in the modern climatic period (1991 - 2019) and its features relevant to the normalized climatic period (1961 - 1990) based on the analysis of air temperature of meteorological stations in Gadiach, Lubny, Poltava, Veseliy Podil, Kobeliaky. The tendencies of changes in thermal regime of the territory of Poltava region in the conditions of global warming are described. It is shown that there is a significant increase in average, maximum and minimum temperatures in the region during the modern climatic period compared to the climatic norm. The year-on-year distribution of anomalies of average, maximum and minimum temperatures during the year was analyzed, as well as temperatures in January and in July for the period from 1961 to 2019 in relation to the climatic norm, including the method of sliding averaging with a step of five years. A significant increase of air temperature in the winter and summer seasons during the modern climatic period has been established. The changes in meteorological parameters for five-year periods were analyzed and the rate of temperature rise for the studied meteorological stations is calculated.

Keywords: air temperature, climate change, normal climatic, temperature anomaly.

pp. 59-64

Dmytruk O., Kornieva K.

Taras Shevchenko National University, Kyiv, Ukraine

Use of industrial facilities for the development of industrial tourism in the Donetsk region

Annotation. The article reveals the conceptual aspect of industrial tourism. Separated differences between industrial tourism and industrial heritage tourism. The history of industrial tourism development on the territory of Ukraine is traced. The classification of this direction of tourism according to the degree of activity of its participants and the nature of objects is described. The creation of the image of the tourist territory is reflected in detail, in particular, the possibility of forming the tourist image of Donetsk region is highlighted. Two opposite strategies of territorial image formation are highlighted. Industrial tourism in the context of image formation of the territory is considered. The impact of the war with Russia on the state of tourist infrastructure and the readiness of enterprises for industrial tourism is analyzed. The development of industrial tourism since the beginning of its formation as an industry in Ukraine and Donetsk region is traced. The current state of industrial tourism in Donetsk region and promising opportunities for development are highlighted. Describes the state of tourist facilities and infrastructure today. The state and readiness of Donetsk region enterprises to receive tourists are analyzed, as well as an example of an industrial tourism tour of Soledar and Bakhmut, during which you can get acquainted with the industrial heritage of Donetsk region.

Keywords: industrial tourism, image of the territory, Donetsk region, enterprise, Bakhmut, Soledar.

pp. 65-73

Yurchenko V., Dmytruk O.

Taras Shevchenko National University, Kyiv, Ukraine

Geographical factors for the formation of the tourist image of Japan

Annotation. with the help of tourism marketing tools, this article gives the main directions of the concepts development, according to which it is possible to form the main image of tourist attractions and resources that distinguish Japan from other countries. This article examines the system of tourist attractions and resources of Japan, as well as identifies the main factors that affect the overall tourist attractiveness of the country. The article indicates main prospects for the development of tourism in this country. In order to find these prospects, the article determines two types of geographical attractions: natural and anthropogenic. Japan, as a country with a highly developed tourist infrastructure, stands out among other countries not only for its beauty and originality, but also for high technology. Thanks to the combination of authentic geographical location and futuristic view, achieved thanks to the created technologies, Japan has its own special tourist image. This image makes Japan one of the most attractive countries for tourists. And the same combination of futuristic technologies and natural beauty is exactly what other countries should strive to achieve in order to attract tourists. The main material and conclusions of this study can be used to analyze the tourism potential of Japan and highlight its characteristics.

Keywords: geographic indicators, tourist attraction, touristic image, Japan.

pp. 74-78