ISSN 2786-4561 (printed)
ISSN 2786-457X (online)
Vol.7.1 (2026). pp. 109-116
The impact of the russian-ukrainian war on the image of tourist regions in eastern and southern Ukraine
Cherchenko O.
https://orcid.org/0009-0005-5816-3608
Demianenko S.
https://orcid.org/0000-0002-9822-1981
Taras Shevchenko National University, Kyiv, Ukraine
https://doi.org/10.17721/2786-4561.2026.7.1-12/14
Annotation. The russian-Ukrainian war has significantly transformed the tourism landscape of the eastern and southern regions of Ukraine, causing substantial material damage and altering the informational image of these territories. Regions that previously had developed tourism infrastructure and cultural brands have become zones of armed conflict, destruction, and humanitarian challenges. This study analyzes the scale of destruction of cultural, natural, and tourism heritage, the media transformation of regional images, and the role of national and international institutions in preserving tourism potential. The findings indicate that, despite the damages, these regions retain potential for post-war recovery and the development of memorial, cultural, and nature-based tourism, provided there is security, strategic planning, and international support.
Keywords: tourist image, war, recovery, cultural heritage, tourism potential
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Declaration of the Conflict of Interest