ISSN 2786-4561 (printed)
ISSN 2786-457X (online)
Vol.6.2 (2025). рр. 50-55
Potential of Kharkiv region for the development of health and wellness recreation
Demianenko S.
https://orcid.org/0000-0002-9822-1981
Cherchenko O.
https://orcid.org/0009-0005-5816-3608
Taras Shevchenko National University, Kyiv, Ukraine
https://doi.org/10.17721/2786-4561.2025.6.2.-6/15
Annotation.The study provides a comprehensive assessment of the Kharkiv region’s potential for the development of health and wellness recreation, which represents a significant aspect of regional tourism. Its relevance is determined by the need to strengthen public health, promote domestic tourism, and support economic recovery in the post-war context. The research applied multiple methods, including statistical data analysis, evaluation of natural and cultural resources, assessment of sanatorium-resort infrastructure, and examination of socio-economic factors influencing the demand for wellness services. The findings reveal that the region possesses considerable recreational and therapeutic potential, including mineral waters, therapeutic muds, protected natural areas, river valleys, cultural and historical monuments, museums, and sports facilities. Opportunities for the development and modernization of sanatorium-resort facilities, ecotourism, active recreation, and integrated tourism products combining health improvement with cultural, educational, and recreational activities have been identified. The study demonstrates that a comprehensive approach to health and wellness recreation can enhance the competitiveness of the region, attract both domestic and international tourists, and contribute to improving public health and the overall quality of life. The results highlight the importance of effectively utilizing Kharkiv region’s natural, cultural, and socio-economic resources to create sustainable tourism development strategies and foster a diverse, resilient, and health-oriented regional tourism sector.
Keywords:
Kharkiv region, health and wellness recreation, sanatorium-resort infrastructure, ecotourism, recreational resources
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