ISSN 2786-4561 (printed)
ISSN 2786-457X (online)
Vol.4. special (2024). pp. 139-145
European Vectors of Rural Tourism
Kiptenko V.K.
https://orcid.org/0000-0003-2147-9957
Taras Shevchenko National University, Kyiv, Ukraine
https://doi.org/10.17721/2786-4561.2024.4.special-21/19
Annotation. Ukrainian tourism, particularly rural, faces various challenges related to the ongoing war, consequences of aggression against the country, and simultaneous developments of approximation of the country's policy course to the vectors of the European Union. Tourism is primarily the competence of the EU member states. However, to meet the competition, Ukraine -on the way to European integration - should prioritize digital and green transformation in unity with the guidelines for the resilience and sustainability of destinations. Among policy vectors, there is a need to improve legal mechanisms (also enabling the appropriate monitoring and data collection), introduce the industrial ecosystem approach and shift from market to destination model, and follow the initial steps in synergy between rural tourism and agriculture, focuses on community-oriented tourism, and innovations, including digitalization, involvement in international networks (Slow Food, Zero Waste, Climate Friendly Travel, Best Tourism Villages by UN Tourism, etc. The practices already developed in the EU will overtake the partly "limited by circumstances" understanding of the role of rural areas and the potential of their use in Ukrainian practice. Without proper familiarization and correlation with the EU in policy-making and designing the tools and mechanisms of its implementation, the competitive advantages will suffer now and in the future.
Keywords: rural tourism, policy vectors, European Union, Ukraine
References:
Best Tourism Villages by UN Tourism. (n.d.). UN Tourism. Retrieved on 21 April 2024 from https://www.unwto.org/tourism-villages/en/]/
Commission Decision (EU) 2016/611 (15 April 2016). https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=OJ:JOL_2016_104_R_0011
European Commission, Directorate-General for Internal Market, Industry, Entrepreneurship and SMEs, (2022). Transition pathway for tourism, Publications Office of the European Union. https://data.europa.eu/doi/10.2873/344425
Communication from the Commission to the European Parliament, the Council, The European Economic and Social Committee and the Committee of Regions. (2021). A long-term Vision for the EU's Rural Areas - Towards stronger, connected, resilient and prosperous rural areas by 2040. COM/2021/345 final. https://eur-lex.europa.eu/legal-content/EN/TXT/?uri=CELEX:52021DC0345
Council of the European Union. (1 December, 2022). European Agenda for Tourism 2030 - Council conclusions. https://data.consilium.europa.eu/doc/document/ST-15441-2022-INIT/en/pdf
Gafurova, O. (17 April 2024). Chy ie spryiatlyvym pravove pole Ukrainy dlia rozvytku sil’s’koho zelenoho turysmu? [Is the legal field of Ukraine favorable for the development of rural green tourism?]. YouTube. Retrieved on 21 April 2024 from https://www.youtube.com/watch?v=R6cfGY7nryQ&ab_channel=%D0%90%D0%BA%D0%B0%D0%B4%D0%B5%D0%BC%D1%96%D1%8F%D1%81%D1%96%D0%BB%D1%8C%D1%81%D1%8C%D0%BA%D0%BE%D0%B3%D0%BE%D1%80%D0%BE%D0%B7%D0%B2%D0%B8%D1%82%D0%BA%D1%83%D0%A1%D0%BF%D1%96%D0%BB%D0%BA%D0%B8%D0%A1%D0%97%D0%A2%D0%A3%D0%BA%D1%80%D0%B0%D1%97%D0%BD%D0%B8 (in Ukrainian)
Merezha Emerald [Emerald Network]. (n.d.) Ukrainian Nature Conservation Group. Retrieved on 21 April 2024 from https://uncg.org.ua/emerald/?gad_source=1&gclid=CjwKCAjwuJ2xBhA3EiwAMVjkVISL--aMm68njLNNh_D7lACtVUuyr4ntgd1p9U_i5bflwQ4Q57l4hRoC7D0QAvD_BwE. (In Ukrainian)
Rural Observatory. (n.d.) EU. Assessed on 21 April 2024 on https://observatory.rural-vision.europa.eu/rural-focus?lng=en&ctx=RUROBS&ts=RUROBS&is=Default&tl=0&cl=rural&clc=tourism-1&trc=DEGURB3&pil=indicator-level
Rural Tourism. Briefing. (September 2023). European Parliament. https://www.europarl.europa.eu/RegData/etudes/BRIE/2023/751464/EPRS_BRI(2023)751464_EN.pdf
Rural Tourism. (n.d.). UN Tourism. Retrieved on 21 April 2024 from https://www.unwto.org/rural-tourism
Tourism and Rural Development: A Policy Perspective, 2023. UNWTO https://www.e-unwto.org/doi/epdf/10.18111/9789284424306